Media Accessibility (Captioning & Audio Description)

Media such as video, audio, and live-streaming video at U-M are required to meet recognized accessibility standards by the compliance date and after.

Specific requirements for media type are described below.

The Web Content Accessibility Guidelines (WCAG) 2.1 require the following for digital media:

  • Captions for both live and pre-recorded video
  • Audio description for video content (also known as AD)
  • Transcripts for podcasts or other audio-only content

WCAG 2.1 offers flexibility in how you meet these requirements, but the goal is always to ensure content is usable and understandable for all.

If someone requests an accommodation, you may need to go beyond standard accessibility features.

  • Live events should include a registration form that asks if participants need accommodations.
  • If a participant requests Communication Access Realtime Translation (CART; real-time human transcription), it should be provided—even if automated captions are already available.

Detailed Requirements

Features of accessible media content include:

  • Captions
  • Transcripts
  • Audio description (as needed)

Learn how to make media content accessible. WCAG 2.1 does not provide specific thresholds or guidance about how to provide these features effectively; however, the guidance below provides strategies for meeting our accessibility obligations in different circumstances.

Live Media Content

Live media is synchronous content delivered via digital platform, and might include live video/broadcast and live event streams.

Units and departments hosting live media events should provide live captioning.

CART vs. Automated Captioning

DOJ Title II regulations do not provide thresholds for accuracy, synchronicity, or other features of captioning. In many cases, automated captioning (sometimes referred to as live transcription) may be sufficient for meeting requirements and user needs. In other cases, such as for large, unit-wide events, Communication Access Realtime Translation (CART), provided by a human transcriptionist, may be most appropriate.

Units and departments should be mindful that jargon, terms of art, and individual names may not be handled well by automated captioning services. CART services tend to provide higher accuracy than automated captioning services in these cases. Additionally, if an individual reaches out to request live captioning at a live event or stream you are providing, asking for additional clarification about those needs would be needed. If an individual needs CART in order to effectively participate, units and departments should provide CART. The Disability Equity Office coordinates the use of external CART services at university events.

Live Captioning

Live events should provide live captioning. For in-person events without a video stream or broadcast, captioning is not required, but should be provided as best practice. For example, if a presenter is conducting a guest lecture at a university space, they should consider tools in common presentation platforms which may assist with accessibility. Many presentation platforms such as PowerPoint do provide automated live captioning, which may be useful in instances where Zoom is not being used.

Pre-Recorded Media Content

Pre-recorded media content is any audio or video that is not provided live. This includes video content or audio content hosted on a website, social media platform, file sharing service, etc.

Pre-recorded media content should have captioning available.

Automated Captioning

Some units or departments may elect to use automated captioning services to provide captioning. In most cases it is appropriate to review the accuracy and synchronicity of automated captioning of pre-recorded video content. It may be necessary to edit automated captioning to provide the same quality of content in text format.

Pre-Recorded Media Considerations

When providing recordings of live media content, a unit or department is creating pre-recorded media content. Because pre-recorded media content has a larger opportunity to provide more accurate and effective captioning, units and departments should review live captioning tracks and be prepared to edit or revise those tracks, or pay for pre-recorded video captioning, in order to best meet accessibility needs.

Audio-Only Recorded Content (such as podcasts)

Audio-only recorded content (podcasts, recorded interviews, any audio without a video component) should include a text transcript. A transcript can be provided as a digital document, as web content on the same page, or by other means.

Audio Description

Audio description involves creating an audio track to provide additional description of visuals for video content. Audio description can be provided effectively in several ways. Audio description is important as individuals who are blind or low vision may need descriptions of visual content in videos in order to have equitable access to video content.

In general, U-M users should use the following criteria to best provide equitable access to video content.

Strategy 1: Original Video (recommended)

The first strategy is to provide descriptions of visuals being covered in video form in the original video. When scripting and filming video content, authors/presenters should narrate visuals appropriately. For example, if a chart appears in a slide that an instructor is covering, the instructor could provide the title of the chart, the axis labels, and the general trends that are observable. Alternatively, if a chart is included in a visual design class to discuss how and why to present information in certain ways, a description may be different, and focus on the visual rhetoric behind designing a chart.

Providing descriptions of visuals being covered in the script/video is the best way to provide effective audio description at scale. These videos will be appropriately described without the need for an audio description track or an extended audio description track. This creates one, inclusive experience for people with and without disabilities. This strategy avoids challenges such as trying to provide extra time intervals to create descriptions, or having to maintain two separate video versions, as may be required in some video players or hosting platforms. This approach works well for instructional or demonstrative content.

Strategy 2: Additional Audio Description Track

If an additional audio description track must be used, users should try to create descriptions that fit into regular video run-time to best protect the ability of disabled users to be included in video content (e.g., so that times are similar when discussing video content, etc.). Be aware that when creating separate videos to provide audio description, the maintenance of that content must be done in the audio described video as well as the undescribed video. It is more sustainable and inclusive to describe visuals in a script or video–integrated description as units and departments will not need to maintain two separate versions of the same video content.

Strategy 3: Extended Audio Description

Extended audio description may be needed for very visual content that content authors have not described in their scripts/videos, or for content that may need additional levels of description in order to be equitably accessed. Extended audio description involves the pausing of video content to fit in more effective visual descriptions.

Examples

  • A pre-recorded video posted to a university unit’s website is required to have captions.
  • A live video stream provided by university leadership to update campus constituents requires live captions.
  • A pre-recorded video with important visual information, which is not described in the existing audio, likely requires an audio description track.
  • A podcast created by U-M is required to provide a text transcript.

Accommodations & Requests

Sometimes, additional accommodations are needed beyond standard accessibility practices.

  • Live event registration pages should include a question asking participants if they need accommodations.
  • If someone requests CART (real-time human transcription), as a service they need in order to effectively participate in a program, it is appropriate for the unit to provide CART, even if automated captions are available.

The university is also responsive to individual needs. For example, if a user specifically requests Communication Access Realtime Translation (CART), provided by a human transcriptionist, as a service they need in order to effectively participate in an a program the university is conducting as an alternative to automated captioning, it is appropriate for the unit to provide CART instead. University units and departments with questions about satisfying accommodation requests should address those inquiries to the Disability Equity Office.

References

FAQ

I am interested in getting CART services. What would be considered a large event?

A unit-wide event sponsored by the president, provost, executive officer, or a dean, or a large program event with an attendance in excess of 500 people. Learn more about CART Services.

My web page has short audio tracks on how to pronounce technical terms. The terms are already provided in text. Do these audio tracks require captions or transcripts.

No, this is an exception in WCAG 2.1. The pre-recorded audio content must clearly be labeled as an alternative to the text content in order for this to apply.

What level of accuracy, synchronicity, and completeness must my captioning meet to be effective?

The formal documentation for the WCAG 2.1 standards do not describe thresholds to meet. In general, university units and departments should consider how they might best provide an equitable experience to users. In some cases units and departments may be able to utilize automated captioning services to provide that service effectively. In other cases it is less appropriate. University units and departments should have processes for reviewing the accuracy, synchronicity, and completeness of captioning provided. The industry standard for captioning accuracy is 99%, meaning no more than 1 word in error for every 100 words. Providing equitable access is the ultimate goal.

Where should I place my captioning on my video?

Most modern video players allow users to adjust captioning size and placement. Captioning should not obscure video content.

If I use video content that was created prior to the compliance date, should that video content meet accessibility standards?

Yes. Learn more about Archived Web Content requirements.

If I re-use video content that was produced without built in visual descriptions, do I now need to provide an audio description track?

Yes. However, another approach would be to re-record the lecture or video content, and provide the audio description in narration.