Accessible social media posts are posts that can be read and understood by everyone. They include descriptions for images, have captions and descriptions for video, and use best practices for specific platforms.
Social media posts on Instagram, TikTok, Twitter/X and other popular platforms can be made accessible.
- Learn more in Social Media Accessibility Basic Training (U-M Canvas)
Best Practices
Text
- Write in plain language for posts
- Create hyperlinks with meaningful link text when possible instead or full URLs
- Use emojis sparingly and place at end of the post text
- Write hashtags in CamelCase and place at end of post, grouped together
Images
- Describe images using alt text or the post caption
- For images of text, reproduce text in the post caption
Multimedia
- Include captions for video or audio posts
- Briefly describe video content in post caption
- Check captions for accuracy
Platform Resources
X/Twitter
- Accessibility at X/Twitter page
- TwitterAble account (requires an account)
TikTok
- Accessibility at TikTok
- Tips for creating accessible video content
- Editing automatic TikTok captions
YouTube
- YouTube accessibility settings
- Using YouTube with a screen reader
- Accessibility for YouTube mobile app
- Editing automatic YouTube captions