Concepts & Principles

Learn more about the concepts and principles that inform accessibility standards and best practices.

Accessibility Concepts

  • Alt Text
    Use meaningful text to accurately describe images for people using screen readers
  • Captions for Video
    Include text equivalent of spoken dialog and meaningful sounds in videos
  • Color
    Use color thoughtfully to ensure clarity and accessibility for all users
  • Color Contrast
    Check and improve contrast between text and background for readability
  • Headings
    Structure content with headings to improve readability and navigation
  • Lists
    Format lists using numbered or bulleted lists to make them easy to understand for all users
  • Links
    Use clear and descriptive link text so users know exactly where links will take them
  • Tables
    Create accessible tables with clear headers and structure

Advanced Concepts

The following concepts apply to web design and development. 

  • Page Regions
    Organize web pages using regions and landmarks to improve navigation
  • Valid Markup
    Ensure web pages are designed using accepted code and standards

Pour Principles 

  • POUR Principles
    Use the four main guidelines for web accessibility as defined by the Web Content Accessibility Guidelines (WCAG)